his role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
Our client is a growing company focused on driving measurable growth through performance marketing. They place strong emphasis on data-driven decision-making, budget efficiency, and continuous optimization across paid advertising channels. Their approach values precision, collaboration, and accountability, creating an environment where performance and results guide strategy.
Location
Fully-Remote (Work from Home) | 9:00 AM – 5:00 PM EST
Role Overview
The Paid Ads Specialist will be responsible for executing, managing, and optimizing paid advertising campaigns across multiple platforms to meet performance targets and budget goals. This role is ideal for a detail-oriented marketer with hands-on experience in paid media, strong analytical skills, and a clear focus on driving measurable results.
Key Responsibilities
Ad Campaign Management
Plan, execute, and optimize paid ad campaigns across platforms including Meta Ads, Google Ads, and other paid channels
Monitor and adjust ad placements to remain within defined budget guidelines
Track campaign performance and make adjustments to improve ROI and conversion metrics
Data Analysis & Reporting
Analyze campaign data and prepare regular performance reports
Use data-driven insights to improve campaign effectiveness
Identify performance trends and adjust strategies accordingly
Optimization & Testing
Conduct A/B testing and other optimization initiatives to improve ad performance
Continuously refine ads based on performance metrics to ensure efficient budget usage
Ensure campaigns remain aligned with overall marketing objectives
Collaboration
Work closely with creative and strategy teams to optimize ad creatives for target audiences
Collaborate with internal teams to align paid advertising efforts with broader marketing goals
Qualifications
Experience
2+ years of experience in paid advertising
Hands-on experience managing and optimizing paid ad campaigns
Experience working with multiple paid advertising platforms
Skills
Proficiency with analytics and tracking tools, including Google Tag Manager, GA4, and Meta’s Conversions API
Strong knowledge of Meta Ads, Google Ads, and other paid ad platforms
Familiarity working with CRM systems
Strong ability to analyze performance data and optimize campaigns accordingly
Excellent communication skills and ability to collaborate cross-functionally
High level of motivation, curiosity, professionalism, and attention to detail
What Success Looks Like
Paid campaigns are consistently optimized, driving increased ROI and improved performance
Campaign effectiveness is tracked, analyzed, and clearly reported
Strong collaboration with internal teams ensures alignment with overall marketing strategy
Opportunity
This role offers the opportunity to grow within a dynamic, fast-paced digital marketing environment. As the company scales, you’ll be able to deepen your expertise in paid advertising, take on increased responsibility, and advance your career while contributing directly to measurable business growth.
Application Process:
To be considered for this role these steps need to be followed:
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