General Manager

📍Lagos Mainland, Nigeria.

About Squads Game

Squads Game is a skill-based daily fantasy sports platform that provides a unique and different approach to sports entertainment and gaming in Africa. Football Fans use their football knowledge to make strategic picks on player performance and can win up to 100X their cash.

With over 350,000 users and counting, we’re on a mission to make fan participation more fun, rewarding, easy, and accessible, powered by data, driven by passion, knowledge, and skill.

The people who make this happen are fun, smart, and creative. If that sounds like you, we want you on our team!

Role Overview

We are looking for a General Manager to own the end-to-end performance of Squads Game. You will be accountable for growth, revenue, retention, operations, and cross-functional execution across product, marketing, data, partnerships, customer experience, and compliance. This role is for a builder who can turn strategy into weekly execution, ship fast with a lean team, and consistently hit targets.

What You Will Own

The full performance of Squads Game: acquisition, activation, retention, revenue, and margin
Business strategy and priorities: what we build, what we ship, what we market, and why
Go-to-market: creators, community, partnerships, campaigns, and distribution
Product outcomes: roadmap priorities, gameplay improvements, funnel performance, and reliability
Business operations: customer experience, payments/withdrawals flow, KYC touchpoints, fraud/risk controls
Budgeting and forecasting inputs, and reporting performance on a consistent basis.

Key Responsibilities

Strategy and performance

Set quarterly goals and KPIs for acquisition, activation, retention, revenue, and customer satisfaction
Build and run the operating cadence: weekly business reviews, KPI dashboards, and sprint priorities

Own P and L inputs and work with finance on forecasts and budget planning

Growth and marketing

Design and execute growth loops using content, creators, communities, and partnerships
Work closely with the marketing team to run experiments, track CAC and LTV, and scale what works
Improve onboarding and activation flows to increase first-time play and repeat play

Products

Translate insights into a clear product roadmap with the product and engineering team
Improve platforms, projections, experience, contests, and social features to drive retention
Ensure the platform is reliable, fast, and scalable during high traffic moments

Operations and customer experience

Lead customer support performance, tooling, scripts, escalation paths, and SLAs
Own player lifecycle operations: KYC, payments, withdrawals, disputes, and account safety
Coordinate incident response and post-incident reviews with engineering and operations

Partnerships and platform integrity

Manage relationships with data providers, KYC vendors, and payment partners, regulators.
Implement controls for fair play, fraud detection, and responsible growth
Coordinate compliance readiness and documentation in collaboration with leadership

Required Qualifications

6+ years of experience in roles with full ownership: GM, COO, Head of Product + Growth, Business Lead, or Founder
Proven track record in owning metrics and delivering growth targets
Strong analytical ability with comfort using dashboards, funnels, cohort retention, and experiment results
Ability to lead cross-functional teams and execute with clarity, speed, and high standards
Excellent communication and stakeholder management skills
High ownership mindset and comfort operating in ambiguity

Nice to Have

Experience in sports, gaming, consumer fintech, marketplaces, or subscription products
Experience scaling a consumer product.

Familiarity with identity verification, payments, chargebacks, and risk operations
Experience working with real-time data integrations and third-party vendors