Location: Remote (Open to LATAM, Philippines, & other global candidates)
Engagement: Contract / Freelance
Hours: 30–40 hrs/week (Embedded)
Compensation: $2,500–4,000 USD/month (based on experience)
About TOTYM
TOTYM is a growing DTC brand blending mythology-inspired plush toys and a collectible trading card game. The brand combines original IP, lore, physical products, community, and competitive play. This is not a typical ecommerce business. Context, consistency, and execution matter.
About the Role
We are looking for an embedded Marketing Operations Manager who will own day-to-day marketing execution across channels. This is not a task-based VA role. You will work closely with the founder, turning strategy into shipped campaigns, partnerships, ads, and outreach. This role functions as a long-term, embedded team member rather than a short-term contractor.
You will manage multiple marketing streams at once and help keep everything moving forward. As the brand grows, this role has the opportunity to take on broader ownership and responsibility across marketing initiatives.
What You Will Own
Paid advertising
- Meta ads (primary, immediate focus)
- Expansion into YouTube, Reddit, or other platforms over time
- Campaign setup, strategy development, iteration, and reporting, in close collaboration with the founder
Game store (B2B) outreach & coordination
- Outreach to local game stores
- Organizing and coordinating tournament opportunities
- Following up, scheduling calls, and maintaining relationships
Email marketing (B2C + B2B)
- Newsletters, announcements, campaigns
- Segmentation between consumers and retailers
- Light performance tracking
Creator & influencer outreach
- Managing affiliate relationships
- Outreach and follow-ups
- Organizing campaigns and tracking participation
Social media execution
- Scheduling and posting content
- Maintaining cadence across platforms
- Light engagement and replies (secondary)
SEO for Shopify + AI discovery
- SEO improvements for ecommerce
- Optimization for discovery via AI tools and LLMs
- Research and implementation of best practices
Marketing tools & systems research
- Evaluating CRM, email, outreach, and marketing tools
- Making recommendations and assisting with setup
General marketing execution & ideation
- Supporting new initiatives
- Helping test ideas quickly
- Keeping momentum across channels
What Success Looks Like
- Paid ads launched and iterating quickly
- Consistent outreach to game stores and partners
- Campaigns ship on time without micromanagement
- Clear visibility into what’s happening across marketing
- You proactively surface issues and opportunities
What We’re Looking For
- Experience as a marketing generalist or operator
- Comfortable managing multiple channels at once
- Hands-on experience running Meta ad campaigns (this is a primary responsibility of the role)
- Strong written and spoken English
- Organized, proactive, and resilient
- Comfortable with ambiguity and fast iteration
- Not instruction-dependent
Working Model
- Embedded role (this should be your primary professional focus, not one of many clients)
- Async-first communication
- Some overlap with U.S. Eastern Time afternoons or evenings/nights
- Occasional live calls for planning or coordination
- Paid trial period required before long-term engagement
