Social Media Manager Job Type Full Time , Hybrid Qualification BA/BSc/HND Experience1 – 3 years Location Delta Job Field Media / Advertising / Branding
The Role
We’re seeking a creative and data-driven Social Media Manager to build our brand presence, drive customer acquisition, and support our growing vendor community through strategic social media marketing.
Key Responsibilities
Brand Building & Content Creation
Develop and execute social media strategy across Instagram, Facebook, Twitter, and WhatsApp
Create engaging content showcasing products, vendors, promotions, and customer testimonials
Maintain consistent brand voice and visual identity across all platforms
Design graphics and short videos optimized for each platform
Customer Acquisition & Engagement
Drive traffic to julinemart.com through compelling campaigns and offers
Respond to customer inquiries and comments within 2 hours during business hours
Create promotional campaigns for sales events, new vendor launches, and seasonal offerings
Build and nurture online community of engaged shoppers
Vendor Support & B2B Marketing
Highlight vendor success stories and featured products
Create content that attracts quality vendors to join the platform
Support vendor onboarding through educational content about the marketplace
Performance & Analytics
Track and report on key metrics: follower growth, engagement rate, website traffic, conversion
Manage paid social advertising budget efficiently
Test and optimize content based on performance data
Provide weekly reports on campaigns and results
Requirements
Essential
1-3 years experience in social media marketing, preferably in e-commerce or retail
Proven track record of driving sales/conversions through social media
Strong graphic design skills (Canva, Adobe Suite, or similar)
Basic video editing capabilities
Excellent written English and understanding of Nigerian audience preferences
Experience with Facebook/Instagram Ads Manager
Analytical mindset with ability to interpret social media metrics
Good use of AI tools
Preferred
Experience with marketplace or multi-vendor platforms
Knowledge of e-commerce tools and platforms
Photography skills
Experience with influencer partnerships
Familiarity with logistics/delivery services in Nigeria
What We Offer
Competitive salary
Opportunity to shape the brand of a growing marketplace
Creative freedom with strategic direction
Professional development in e-commerce marketing
